We as next gen professionals are bombarded with words, sound, light, thoughts through out the 12 hours we spend at work and now even after that. Sometimes I believe we all go through this syndrome of ” Bus ab mujhe apne liye time chahiye”, what it basically means is that its time to UNCLUTTER my mind.
Probably writing this blog would be my way to unclutter my mind, thrash those unwanted thoughts and free up that burdened grey cell which was up there to do much better work than this.
MINDful of good MUSIC
I believe our mind is able to grasp more if things are attempted in a more synchronized manner just like making of a music. The notes flow from one part of the mind to another, your heart dances with it and your soul feels fresh. This is possible because that note which you press on your keyboard also hits that little cell in your brain, creating a beautiful symphony within your mind. It is this music which stays with you for life – Clutter or Unclutter doesnt matter.
As a professional, it is important to understand this symphony of life. While designing communications, it is imperative we understand which scale on the customers’ mind do we want to play to make that music more merry.
The language your brain associates with music creates Emotions. Likewise the simplicity your brain associates with your communication creates Actions.
Marketers Delights is Customers Syndrome
Today it is a fact that the rising volume of marketing messages isn’t empowering—it’s overwhelming. Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage.
In the name of convenience, we love intimidating customers. We bombard them with Product Info’s weaved into some smart communication, attached to which is an ant sized T&C, next to which is a fancy CTA post which begins the customers tyranny. Calls, SMSes, Social Media follow ups etc start making the customer feel that showing interest in the product was indeed a crime !
Shifting the orientation toward decision simplicity and helping consumers confidently complete the purchase journey is a profound change, one that typically requires marketers to flex new muscles and rethink how they craft their communications.
Its simple, MINDSHARE to MARKETSHARE is the name of the game. But to create that mindshare one need not do MINDGRABBING. That would only dislodge the consumer interest. Instead invest in MINDNURTURING, making your communication more deep rooted and ensuring the fruits from the MINDTREE are nutritious for the organization, customers & community at large.
Attempt to Blog by : Samar Kagalwalla